At Prime Platinum, we’re driving a big push toward using cryotherapy before workouts or early in the day—and here’s why.

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Pre-workout or morning sessions: Cryotherapy stimulates the nervous system, boosting energy, focus, and performance. Cold exposure triggers norepinephrine and endorphins, leaving you mentally sharp and physically primed.

Why not post-workout? Cryotherapy’s anti-inflammatory effects can blunt muscle growth and adaptation—key for strength and hypertrophy-focused training. However, it can be beneficial post-exercise for endurance athletes, injury management, or when rapid recovery is needed.

Other uses:
• Midday boost: Beat fatigue and sharpen focus.
• Chronic pain/inflammation: Consistency is key, regardless of time.

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Bottom line: For athletes and fitness-focused individuals, pre-workout is best. Want to experience the difference? Reach out to learn more about our industry-leading cryotherapy solutions.

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